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Michael Tureniec and Anton Wigg joins William Thorson at Svenska Spel
Last autumn Svenska Spel established a partnership with the poker expert William Thorson. Today, Michael Tureniec and Anton Wigg join the company. The Swedish poker elite is coming back home where it all started.

“This will be real fun and inspiring. We both see travelling around Sweden and the world and playing tournaments and representing Svenska Spel as an honour” - the new recruits tell us.

In October last year William Thorson, an established and well-known player in the poker world, became Svenska Spel’s new poker expert. Today, less than a year later, Svenska Spel presents its next major recruitment - Michael Tureniec and Anton Wigg.

“It is our task to create a positive image of Swedish poker and this work means it is our duty to constantly develop and improve our poker. We see the recruitment of Michael and Anton as yet another stage in this work” - says Martin Bengtsson, Brand Manager for Svenska Spel’s online poker.

Towards new challenges with the aim to improve
Last autumn Svenska Spel’s online poker took strides towards not just being Svenska Spel’s poker but also Sweden’s poker. Today they are taking a further step in that direction.

“As a result of getting Thorson on board, we got the confirmation that we are heading in the right direction and now we are strengthening that with our two new ambassadors. It is incredibly fun and a very great honour that three of the highest ranked Swedish poker players have chosen to work with us and Swedish poker” - Martin Bengtsson continues.

“They are our new poker ambassadors and, in addition to being visible in our online poker software, they will be involved in working on developing poker in Sweden together with Thorson and ourselves. We need to listen more and be closer to our players and I hope that Michael and Anton can support us in that dialogue.” - says Martin Bengtsson.

For further information, please contact Martin Bengtsson, Brand Manager for Svenska Spel’s Internet Poker, +46 (0)70-272 21 73.

08/09/2011
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