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- Playing poker is everyone’s right!

Right2bet, the organisation campaigning for a liberalised online gambling market, has announced a partnership with Poker Icons, one of the largest poker management and media/pr agencies in the world. The tie-up will see the two organisations launch a series of joint initiatives aimed at raising awareness of Right2bet in the poker media, with a focus on televised poker tournament coverage.

Founded in 2009, Right2bet campaigns on behalf of EU citizens, promoting their right to use the services of any EU-licensed gambling operator, irrespective of their country of origin. The campaign is already supported by several major organisations from across the gambling industry, including Betfair, Bet365, and the GPWA, with the partnership with Poker Icons being Right2bet’s first major foray into the European poker community.

Poker Icons is an established name in poker marketing and talent management, with a stable of top online and live players on its books, including Juha Helppi, Annette Obrestad and Chris Moorman. The brand’s high-profile position within the European poker community will allow the two organisations to increase awareness of players’ economic freedoms, promoting their right to play in games on a cross-border basis with the provider of their choice.

James Gilbert, Campaign Manager of Right2bet said:

“We’re delighted that Poker Icons have given their support to the campaign. European poker players are often the worst affected by unfair, protectionist gambling legislation, so we want to do as much as possible to engage with the poker community across the continent. We’re confident that our partnership with Poker Icons will enable us to do this in an increasingly effective manner.”

Lars Kollind, President of Poker Icons, added:


We ,at Poker Icons believe that people should have a free choice in every aspect of life and that includes playing a game called poker, Right2bet will help and support this right and this is something we feel that we must stand behind. Playing poker is everyone’s right!


About Right2bet:

- Right2bet is a pan-European consumer campaign, fighting for all EU citizens to have the right to bet with whichever licensed EU operator of their choice.

- Right2bet hosts an online petition asking the European Commission to ensure that fundamental EU laws are met, and that member states are no longer able to protect local gambling monopolies at the expense of the consumer.

- Right2bet has over 30 partners and supporters including operators, online portals media publications and consumer groups.

- Visit right2bet at


About Poker Icons:


Poker Icons AB was founded in 2006. In the beginning it was an event company focused on poker .The company quickly developed and added more areas of businesses. We now offer unparalleled services as: poker player agency, poker consulting services, poker media & marketing and poker productions. Poker Icons has quickly grown to be not only one of the biggest poker agencies in the world but also the most reputable one with a personal touch to the services it provides.

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