About Us

Poker Icons AB was founded in 2006. We offer unparalleled services as: poker player agency, poker consulting services, poker media & marketing and poker productions. Poker Icons has quickly grown to be not only the biggest poker agency, but also the most reputable one with a personal touch to the services we provide.

Lars Kollind - President
He is in charge of creating and implementing commercial ventures, poker sponsorship and endorsement deals, and also operates as one of the best poker agents world wide. In addition Lars is in charge of the poker events and poker productions units.

An online high stakes Poker Pro cashing good on the live scene 2010.

Sami Kelopuro, or “LarsLuzak” for most poker players, has been playing the highest levels of cash games since 2007 and he has shown on countless occasions that he is here to make a difference. Now, with year 2010 being settled we can see the great results he has achieved in live tournaments.

Sami Kelopuro belongs to a unique group of players, he is under 25 years old and has already played poker professionally for over 4 years at the highest level. Still, Sami believes that he is continuously learning from the game he loves and he is looking forward to a successful 2011 and the benefits a partnership with Poker Icons will bring him.

“With LarsLuzak we are bringing in one of the giants of online poker to prove to the world that he is a worthy opponent in the live scene as well.” - Lars Kollind, Poker Icons.

“Joining Poker Icons is the next natural step for my poker career and I hope it will take me to the next level.” - Sami “LarsLuzak” Kelopuro.

Name: Sami Kelopuro
Nickname: LarsLuzak
Born: 1987
Birthplace: Finland
Lives in: Finland

Welcome to Genting Poker, the new poker room from the world’s biggest gaming company. This is Poker Icons preferred partner on the iPoker network.


Genting has 46 live casinos all over the UK. They are responsible for WPT London, the Palm Beach Big Game, English Poker Open and several more poker tournaments.

Poker Icons partners up with Genting Poker as the platform for players to reach new levels in their poker play. This is a first step to become a sponsored poker pro.

Steps to start playing with this VIP offer:

  • 200% up to $600 deposit bonus
  • Sign up through this link
  • Use USD as the currency on your account to receive the monthly poker bonuses
  • Email Us your poker username
  • Start playing poker!