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Juha Helppi signs a major endorsement deal with RAY!
One of Finland's biggest poker pros Juha Helppi teams up with RAY!

The most successful Finnish tournament poker player Juha Helppi and Finland’s Slot Machine Association (RAY) will begin an extensive collaboration. Helppi signed his contract with RAY on the 17th of May.

During his professional career Juha has won over $3.7 million by playing in live poker tournaments. Just last week he cashed over $450,000 in two events during EPT Madrid. For the next two years he will be RAY's front man and will also carry RAY's colors when he takes part in poker tournaments all over the world.

”Juha Helppi is a good choice as our co-operation partner. He's a long-standing Finnish professional, who enjoys great respect in the world of poker players. Last year we asked our customers, who they thought would be the most fitting Finnish player to represent RAY. Helppi was the clear winner.” - says Jussi Hietaranta, RAY's Head of Poker Games.

Juha Helppi (34) became interested in poker whilst working as a dealer for RAY in Finland at the end of the 90’s. Following his success in the WPT-tournament held in Aruba in 2002 he was able to become a professional poker player.

Following his collaboration with RAY, Helppi will actively take part in developing the RAY Poker. His presence will boost RAY's poker services and will also create new possibilities for the players to play the game.

“I’m very excited to be signing with RAY. Since being from Finland this was a natural choice for me. I strongly believe that I can be a good representative of RAY. I am grateful to my poker agency Poker Icons for this opportunity” - says Juha Helppi.

RAY is an association established in 1938. Our goal is to collect funds through gaming operations and use them to support the Finnish society. RAY has a monopoly for slot machine and casino gaming operations in Finland. RAY's gaming revenue in 2010 was 674.5 million Euros. A sum of 367.5 million Euros was accumulated to be distributed for the promotion of health and social welfare.

17/05/2011
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