Vegas Group is considered as the best event organizers in Scandinavia as well as having some very strong Swedish players in their relatively new poker agency division. They have also a solid relationship with the Swedish poker and general media.
Poker Icons have a reputation as being the premier agency for professional poker players. They are by far the biggest within their niche in Europe and they have great connections to the worldwide poker media.
Lars Kollind:
“- This deal with Poker Icons Ltd is yet another step in our one stop-shop solution. We have worked with this deal during this winter and Poker Icons Ltd has been our dream partner for quite some time.
We will with the players from our own agency, from Poker Icons Ltd and the newly signed stars just made official, be representing many of the big names in Poker today including both experienced superstars as well as the hottest upcoming stars. We are also looking at new markets such as Russia and South America for instance”.
Per Hagen:
"- Through this merger the poker industry have truly got themselves a 1-stop-shop. Working with Vegas Group over the last couple of months has been a pleasure and I look forward to the continuation".
The new company´s new international approach will also result in not only having offices in Sweden and Norway, representatives are also present in Finland, UK, France, Holland and the US, to be able to take care of its players on a local basis too.
Among the players that now will be in the Agency’s line up you´ll find:
Norwegian wonderchild Annette Obrestad, winner of WSOPE 2007
Australias no.1 ranked player James “AndyMcLEOD” Obst,
Hollands Thierry Van Den Berg, 2 EPT Final Tables during 2007
US online superstars Chris “Moorman1” Moorman and Alex “AJKHoosier1” Kamberis,
Swedens Michael Tureniec and Stefan Mattsson, Live and online superstars, 2nd place EPT London 2008 for Michael and Stefan came 2nd in WPT Barcelona 2008
France´s Arnaud Mattern, winner of EPT Prague 2007
Portugese Joao Barbosa, winner of EPT Warsaw and Unibet Open in Barcelona 2008
Danish dynamites Soren Kongsgaard, Albert Iversen and Peter “zupp” Jepsen
See full list of all Poker Icons players
Many of these players has a current contract with an online poker company, representing the sponsor at tournaments around the world and Poker Icons as their agents are responsible both for the contract negotiations and follow up with creating the best possible value for the sponsor and their players in terms of media exposure and arrangements around the tournaments etc.
All together, the players in Poker Icons has earned over 100 million USD on their poker.
”With this merger we are now Europe’s leading poker agency and we look forward to offer the poker industry a fantastic opportunity to use our players in their marketing efforts and to make themselves stand out from the crowd when looking for new customers and retaining the current ones” says CEO Lars Kollind.
Feel free to visit our VIP-Lounge at EPT Copenhagen for player and representatives of Poker Icons interviews, the lounge is located right next to the media room.
Short facts Poker Icons AB
Head quarters: Stockholm, Sweden
Rep. Offices: Norway, Finland, UK, France, Holland and US
Business: Event, PR, Marketing and Poker Agency
CEO: Lars Kollind
President of Poker Agency: Per Hagen
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